Place branding, embeddedness and endogenous rural development: Four European cases
نویسندگان
چکیده
منابع مشابه
The Four R’s of Place Branding
This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which inf...
متن کاملPlace Branding for Endogenous Development. the Case Study of Tuscany and the Arnovalley Brand
Place branding tends to be introduced into the agenda of increasingly numerous public authorities as a tool for place management. Nations, regions, cities and inter-regional networks tend to relate their initiatives to brands in order to attract and retain resources e.g. capital and people. In light of the contemporary debate on regional and local development, this paper will analyse the potent...
متن کاملSocial Embeddedness and Agent Development
Entities that are meaningfully described as artificial ‘agents’ may be used by humans for many different purposes. Some of these purposes can be grouped by the abstract goals they are designed to fulfil. Two such goals are: to construct systems that meet certain performance criteria in a reliable way, which I will call the ‘engineering’ perspective and to act as models of social agents so to in...
متن کاملUsing job embeddedness factors to explain voluntary turnover in four European countries
The aging of the European workforce coupled with existing deficits of skilled workers in vital sectors (e.g., information and communication technology) make the attraction and retention of skilled workers a critical strategic human resource management issue. The large-scale, multi-country study reported in this article investigates the causes of voluntary turnover. The study is based on a large...
متن کاملEDORA European Development Opportunities for Rural Areas
The web site provides the possibility to download and examine the most recent documents produced by finalised and ongoing ESPON projects. This basic report exists only in an electronic version.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Place Branding and Public Diplomacy
سال: 2016
ISSN: 1751-8040,1751-8059
DOI: 10.1057/s41254-016-0049-z